Local businesses
Get found, get messaged and get the sale.
Marketing for local businesses, from Google to the sale.
We take care of everything that happens before they walk in: your listings, your reviews, your WhatsApp, your website, your bookings and your ads. We start with a free audit, and you decide from there.
- Month to month, no long contracts
- English, Spanish or Portuguese
Barber shop
4,1 ★★★★★ · 11 reviews
- Open 11:00 to 11:00
- No phone
- Category: “Store”
Barbería El Rey
4,8 ★★★★★ · 94 reviews
- Open now · closes 20:00
- (305) 555 0142
- Category: Barber shop
The problem
Your business is fine.What people see is not.
You do the work well, that is why customers come back. The problem is what happens before they walk through the door.
- Barbería El Reytop4.8 · 94 reviews · 0.4 mi
- Fade Housetop4.6 · 210 reviews · 0.7 mi
- Corte & Estilotop4.5 · 68 reviews · 1.1 mi
- Your barbershopnever seen4.1 · 11 reviews · 0.2 mi
Same customer, two outcomes. Up top she asks for an appointment at 17:02 and the answer lands at 20:26, with the shop already closed. Below, the answer goes out at 17:02 with two real time slots, and the appointment closes in that same message.
What it costs
One lost customer a day is $900 a month.
Thirty dollars a customer, one a day who wrote and did not get an answer in time. Nobody writes it down anywhere, so nobody sees it. But it leaves all the same.
- 21×
Better odds of qualifying a customer when you answer in five minutes instead of thirty
- 76%
Of people searching for something nearby on their phone visit a business within 24 hours
Source: Google / Think with Google, 2016
An estimate, not a revenue forecast.
What we do
From how they find you to how they buy from you.
A marketing agency for local businesses. We do what your business needs, in this order: get found, get the sale, and know what is happening.
- Get found
Google and Apple Maps
A complete listing: hours, category, phone and photos. And the same name, address and phone everywhere, because Google trusts a business with mismatched details less.
- Get found
Reviews
We set up a system to ask for reviews: a QR code so your customer can leave one, with a photo of the work. We reply to every one. We never offer anything in return.
- Get found
Website
Your own site, fast on the phone, in several languages and with a page for each service.
- Get found
Instagram and Facebook
Profiles in order, with the same details as your listing and linked to your site and WhatsApp. We do not post for you every day.
- Get the sale
WhatsApp
Visible wherever the customer finds you, with ready answers for what they always ask.
- Get the sale
Ads
Google and Meta campaigns once the basics are in order, with calls measured. Never before there is somewhere to land.
- Get the sale
Online booking
A system where the customer books on their own, without calling. Coming soon.
- Know what is happening
Monthly report
The same numbers every month: map position, reviews, calls and requests. So you decide with data.
- Know what is happening
Sales and operations
Request tracking and a sales plan for your business. Tailored.
The proof
An example report, finding by finding.
This is what one of our reports looks like. It is an example, with the findings that come up again and again. Eighteen findings, checked point by point against the site and the listing.
The phone on their site belonged to another location
Reservations went to the wrong restaurant
Nine spelling mistakes on the menu
Two of them in the page title
The Spanish version was not translated
Identical to the English one, word for word
Impossible hours: 11:00 to 11:00
It showed at 4 in the morning, not 6 in the evening
4.1 stars with 87 reviews
Their own block averaged 4.5
No WhatsApp anywhere
Their customer asks on WhatsApp, not by email
Example findings. Yours will carry your own, with the proof of each one.
What you get, free and today
How the free audit works
Three steps, and we do the work.
You send us the name
You search for your business and pick it from the list. That is it.
We audit and send the report
You get the PDF the same day. If there is nothing serious, we tell you that too.
You decide
Fix it with whoever you want or leave it to us. The report is yours either way.
How we work
First the audit.Then a tailored proposal.
We do not sell fixed packages: every business needs something different, and we do not want to charge you for what you will not use. After the audit we send you a proposal with a price for each block, and you approve only what you want.
Audit
The starting point
Free
Delivered the same day
- PDF report with the proof
- A comparison with your area
- Yours even if you do not hire us
Proposal
For what your business needs
On request
Fixed price before we start
- Priced by block: approve only what you want
- Month to month, no lock-in
- Everything stays in your name: listings, site and ad accounts
- Monthly report with what changed and what is missing
Who we are
A local marketing agency, with engineering behind it.
Alan Mac Cormack
Software engineer · Sonar Local
Sonar Local is the local marketing agency of Obsidis, a European software studio. We build booking, messaging and invoicing platforms for other companies.
Your business is audited by an engineer, not a salesperson with a template. And whoever answers the phone is the same person who did the work, in English, Spanish or Portuguese, whichever suits you.
We do not promise anything we cannot prove. Everything we tell you comes with the raw number next to it and where it came from, so you can check it yourself. And if something cannot be measured, we tell you it cannot be measured.
Questions
What people ask before we start.
What is your business listing?
It is the panel with your hours, phone, photos and reviews that shows up when someone searches for you. Google calls it a Business Profile, and Apple has its own. It is the first thing your customer sees, and often the only thing.
What does it cost?
It depends on what your business needs. The audit is free and it is yours, hire us or not. After it we send you a proposal with a price for each block, month to month and with no lock-in.
How long does the report take?
The same day. We only need to know which business is yours and where to email it.
Do you need my passwords?
No. We ask for manager access to your listings, which you grant and revoke from your own account in two taps. The accounts stay in your name, always, including the day you leave.
Start here
Send us the name of your business.
That is all we need. The same day you will know what is going on with your presence online, and you paid nothing.
We answer the same day